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Tuborg Beer Street Pop-up
Tuborg Beer joins “China-chic” brand Randomevent to create a street pop-up.
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快闪店
Pop-up type
乐堡啤酒
Brands
2022-01-07 (23 days)
Dates
快消品
Industry
中国 | Chongqing
Location
商业广场
Venue type
中型≤100m²
Venue size
大众效果3000元/m²
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Event photos
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Detail photos(5)
Promotional materials(0)
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品牌传播
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吉装箱
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体验区、零售区
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创意点：
Tuborg teamed up with the Guo-chao brand Randomevent to create a trendy pop-up store
主要用色：
Details
活动Details
Tuborg crafts a New Year street giant “Lucky Packing Box.” Opening lion dance; lucky-hour party with EDM and rap perfectly combining national-essence culture with street culture; on site also folk-culture expert Mai Lingling's New Year leisure fortune guide; draw lucky lots via lucky-hour twist gacha. On site cool sets with “China-chic” brand Randomevent. Brand crossover collab launches a crossover product while elaborating both brands' traits—grafting a cognitively attributed brand onto a new product. Tuborg reaches young groups.
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