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MAC True Color STUDIO

M.A.C set up a pop-up outside its store at Beijing Chaoyang Joy City, with three playful spaces opening a personalized interactive journey. On 17 September, M·A·C invited professional beauty media and well-known beauty KOLs to an early VIP theme day to experience the flawless finish of M·A·C's globally best-selling foundation, of which a bottle sells every six seconds on average. To the left of a large LED screen, a creative photo installation let guests upload a selfie.
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快闪店
Pop-up type
魅可
Brands
2018-08-09  (7 days)
Dates
美妆护肤
Industry
中国 | Beijing
Location
商业广场
Venue type
150~300m²
Venue size
Event photos
All(7)
Detail photos(7)
Promotional materials(0)
Videos(0)
Results
Objectives
产品销售
Details
Planning
Area planning:
零售区
互动玩法:
产品体验
设计
主要用色:
Details
活动Details

In limited space, walls effectively divide space; here there is a cool attitude danmaku wall, idol same-frame wall posters, and a True-Color Debut zone.


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