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IP crossover
Song Tide Amusement Park - Beijing Chaoyang Fashion Consumption Festival
Song Tide Amusement Park first lands as a mall pop-up in the atrium plaza of Beijing U-Town. Besides live shows, intangible-heritage experiences, viral check-in spots, and cultural-creative shops, there are flowers, tea, snacks, Song costumes and many activities to experience the four elegant pastimes of Song life.
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快闪店
Pop-up type
宋朝游乐园
Brands
2020-09-29 (32 days)
Dates
IP跨界
Industry
中国 | Beijing
Location
商业广场
Venue type
大型≤200m²
Venue size
中等效果5000元/m²
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体验区、打卡区、零售区、艺术装置
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Song “Tide” Amusement Park is China's first China-chic entertainment center with Song-tide aesthetics at its core. Based on Meng Yuanlao's Dream of the Eastern Capital from the Northern Song, it deeply mines Song aesthetic genes, extracts local cultural elements, and through new-media art, intangible-heritage redesign and net-scene interactive spaces, pioneers a new China-chic IP themed amusement park.
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SHANGHAI APU APU CULTURAL CREATIVE CO., LTD ALL RIGHTS RESERVED.
沪ICP备2026007031号-1
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