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「JOEONE Pants Workshop」 Pop-up

Chinese menswear brand JOEONE announced this week it will collaborate with former Gucci designer Davide Marello on a limited collab “Winter Blooming Flowers” little black pants.
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快闪店
Pop-up type
九牧王
Brands
2021-09-24  (36 days)
Dates
服装鞋包
Industry
中国 | Chengdu
Location
商业广场
Venue type
大型≤200m²
Venue size
中等效果5000元/m²
Build-out
Event photos
All(9)
Detail photos(9)
Promotional materials(0)
Videos(0)
Results
Objectives
新品上线
Details
Planning
Area planning:
零售区
互动玩法:
产品体验
设计
主要用色:
营销
传播节点:
新品上线
Details
活动Details

Renowned Italian space designer crafts a peculiar 「pants」 space, showing menswear pants craft combined with tech elements. The whole pop-up space is a hollow rectangular installation; three outer walls hang menswear in different colorways; the remaining outer wall is covered by a giant poster printed with JOEONE global sales-leading menswear pants expert—exquisite brand premium feel hits. Space divided into 6 core booths displaying JOEONE products. Center is exclusive custom service zone to craft unique pants styles. Besides immersive experiences.


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