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Chando × Tmall Super Brand Day Pop-up
Chando × Tmall Super Brand Day held a grand new-product launch at Shanghai Raffles City; global ambassador Nazha and “Himalayan Snow” surprise-“landed” on site.
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快闪店、发布会
Pop-up type
自然堂
Brands
2021-07-24 (1 days)
Dates
美妆护肤
Industry
中国 | Shanghai
Location
商业广场
Venue type
大型≤200m²
Venue size
轻奢效果8000元/m²
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Event photos
All(10)
Detail photos(10)
Promotional materials(0)
Videos(0)
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品牌传播
Details
Planning
Area planning：
体验区、零售区
互动玩法：
网红打卡
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创意点：
A snowflake concept on display
主要用色：
Details
活动Details
This new-product launch was jointly held by Chando and Tmall Super Brand Day. The launch site in Shanghai Raffles City atrium was uniquely arranged into a snowflake shape and divided into zones so guests can immersively experience snow from the Himalayas through “five senses and six perceptions.”
AR Snow Scene Photo Zone
- Instantly generate snow-scene big shots
Product Display Zone
- On-site plant epigenetics charts and core efficacy ingredient displays
Immersive Taste-Snow Zone
- Shows different snow states—drifting, thin, melting, accumulated—and the full “Joy Snow” series
“Naturally Burning” Olympic Season Theme Zone
- Displays athletes' high-burn moments on the field, showing Chando, Tmall Super Brand Day and athletes “naturally burning” together
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