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IP crossover

British Museum Egypt Experience Pavilion

An adventure journey “across time and space.”
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快闪店
Pop-up type
大英博物馆,HelloKitty
Brands
2021-04-01  (90 days)
Dates
IP跨界
Industry
中国 | Suzhou
Location
商业广场
Venue type
大型≤200m²
Venue size
Event photos
All(11)
Detail photos(11)
Promotional materials(0)
Videos(0)
Results
Objectives
产品销售
Details
设计
主要用色:
Details
活动Details

In this pop-up, British Museum Egypt Experience Hall content is combined with IP Hello Kitty to feel ancient civilization charm; a shopping zone is also set so users can be guided to buy dual-IP collab products after touring the experience hall. This is a common IP merch sales-type pop-up, mainly using IP scenes as display for users to tour. On the basis of IP brand operations, selling merch serves as a monetization conversion means.

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