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BELLE × SpongeBob Collab Pop-up
BELLE and SpongeBob IP's first crossover collab.
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Pop-up type
百丽
Brands
2021-04-23 (39 days)
Dates
服装鞋包
Industry
中国 | Shenzhen
Location
商业广场
Venue type
大型≤200m²
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Six national pop-up tour stops—first Shenzhen and Zhengzhou, then Chengdu, Xi'an, Shanghai, and Wuhan. The pop-up runs through June. Overall colors are BELLE cool-elegant black + SpongeBob's exclusive energetic yellow. In 「Explore with Method」 PK with friends; in 「Curiosity with Trace」 shoot OOTD big shots; finally in 「Smile with Courtesy」 imitate SpongeBob's matching smile.
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