Benefit Imagine World Fresh Tide Lab

This is Laiyifen Yizai IP's Shanghai “debut” after transforming into a street-art IP! All-new YIZAI, themed “Benefit toward the world,” creates “YIZAI Fresh Tide Lab” as the first stop of the offline street art exhibition. This presentation of “YIZAI's Fresh Tide Lab” was crafted by Laiyifen with renowned French artist Antoine Lorvo—who has collaborated with NIKE, LV, Givenchy, and Galeries Lafayette—using distinctive unconventional art creation, acrylic transparent materials, and a futurist fusion so street elements present more fully. Gathering street-toy scenes, food fresh tide, and Qixi event chapters, through a highly immersive multi-sensory feast of “sight, sound, play, joy,” it attracted many young users to watch.