MINISO x Minions Meetup #Don't Banana Worry Market#

This summer the innocent, absurdist Minions return again; MINISO x Minions collab products go fully live in stores nationwide.

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快闪店

Pop-up type

名创优品

Brands

珠宝饰品

Industry

中国 | Beijing

Location

商业广场

Venue type

大型≤200m²

Venue size

轻奢效果8000元/m²

Build-out

Event photos

All(10)

Detail photos(8)

Promotional materials(2)

Videos(0)

MINISO x Minions Meetup #Don't Banana Worry Market# pop-up on-site photo

Results

Objectives

品牌传播

Details

Planning

Area planning：

体验区、打卡区

互动玩法：

产品体验

设计

主要用色：

营销

目标人群：

≤19岁、20岁~29岁、30岁~39岁

媒体推广：

微信、微博

Details

活动Details

Joy-shopping, “just go wild” MINISO meets quirky cute, reckless playful Minions—“Don't Banana Worry Market” formally opens! From bit parts first appearing in Despicable Me to starring in Minions, Minions won nearly all age groups worldwide with adorable looks and quickly shone in fashion, life, even art. This MINISO x Universal Minions series covers creative home, seasonal products, boutique bags, beauty tools, daily goods, makeup/tools, digital appliances, stationery/toys and more—hundreds of products across every side of consumer life. Over 20 new items are hero products of this collab. Holding the idea “bring joy to young people,” MINISO also fully builds a Minions-themed “Don't Banana Worry Market” from store visuals, H5&official avg, and UGC interaction, giving daily goods lively playful new forms with mischievous cute Minions and strengthening the market's joyful healing vibe.

合作

图片来自网络/资源方，如需认领Contact

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