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Strawberry Into 「Light」 Market

ABSOLUT.® joins #Tmall Black Box# to create Strawberry Into 「Light」 Market—immersive 「play berry」 experience instant GET.
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快闪店
Pop-up type
绝对伏加特,天猫小黑盒
Brands
2021-07-29  (4 days)
Dates
互联网,酒水饮料
Industry
中国 | Shanghai
Location
商业广场
Venue type
大型≤200m²
Venue size
轻奢效果8000元/m²
Build-out
Event photos
All(11)
Detail photos(10)
Promotional materials(1)
Videos(0)
Results
Objectives
品牌传播
Details
Planning
Area planning:
体验区、打卡区
互动玩法:
产品体验
设计
主要用色:
营销
目标人群:
20岁~29岁、30岁~39岁、40岁~49岁
媒体推广:
微信、微博
Details
活动Details

Become a berry-good artist: DIY collage art and hand-painted canvas bags, join the princess's berry Easter eggs for a bit of luck, and stop at the light drinks station for a light summer special. Quickly invite friends and start a light 'play with berries' summer trip.

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