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Lenovo Summer Street Goods Pavilion

Lenovo Summer Street Goods Pavilion Guangzhou pop-up is open! August 2–5, little motors come open more summer cool surprises!
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快闪店
Pop-up type
联想
Brands
2021-08-02  (3 days)
Dates
数码科技
Industry
中国 | Guangzhou
Location
商业广场
Venue type
大型≤200m²
Venue size
轻奢效果8000元/m²
Build-out
Event photos
All(10)
Detail photos(8)
Promotional materials(2)
Videos(0)
Results
Objectives
品牌传播
Details
Planning
Area planning:
体验区、打卡区
互动玩法:
产品体验
设计
主要用色:
营销
目标人群:
20岁~29岁、30岁~39岁、40岁~49岁
媒体推广:
微信、微博
Details
活动Details

August 2–5, Lenovo Summer Street Goods Pavilion formally opens in seven cities nationwide including Beijing, Guangzhou, and Xi'an. The pop-up uses fluorescent green as main tone; overall design is cool, perfect for check-in photos and highly shareable. Inside, join varied fun games—challenge drawing Wang Yibo's matching motorcycle on a tablet, ride with friends to generate power and successfully light “Dare to Think Dare to Fight,” and get Wang Yibo matching pop soda. At every pop-up you can also experience Lenovo's latest products including Xiaoxin, Legion, and YOGA, plus Xiaoxin's first plush surprise reveal; also the most-awaited Lenovo X Wang Yibo custom Xiaoxin Tablet Pro gift box, YOGA 27 AIO, and Lenovo personal cloud storage A1.

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