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realme Coolest Pop-up

realme #Coolest Pop-up# first lands in Xiamen—welcome! Follow the suitcase phone to explore the “Garden on the Sea” and early-experience Yang Mi's matching #realme GT Master Edition# series.
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快闪店
Pop-up type
真我
Brands
2021-07-29  (3 days)
Dates
数码科技
Industry
中国 | Shenzhen
Location
商业广场
Venue type
大型≤200m²
Venue size
轻奢效果8000元/m²
Build-out
Event photos
All(8)
Detail photos(7)
Promotional materials(1)
Videos(0)
Results
Objectives
品牌传播
Details
Planning
Area planning:
体验区、打卡区
互动玩法:
产品体验
设计
主要用色:
营销
目标人群:
≤19岁、20岁~29岁、30岁~39岁
传播节点:
新品上线
媒体推广:
微信、微博
Details
活动Details

The design style of the realme GT Master series pop-up Xiamen stop comes from industrial design master Naoto Fukasawa's “journey of exploration” concept, consistent with the realme GT Master series design idea. On site not only huge suitcase design elements, but also airport-style conveyor-belt elements in the product display zone, letting young people deeply feel the immersive sensory experience of suitcase design—as if embarking on a spontaneous trip.

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