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Macy's Pop-up Limited Store

Macy's will bring the joyful atmosphere of the “New York Thanksgiving Parade” to the Shanghai pop-up for a charming tale of two cities! One-stop shopping, fun interactive experiences, mega surprises—November 17–26, Shanghai, here we come!

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快闪店

Pop-up type

梅西百货

Brands

2017-11-17 (9 days)

Dates

其他

Industry

中国 | Shanghai

Location

商业广场

Venue type

大型≤200m²

Venue size

Event photos

All(8)

Detail photos(8)

Promotional materials(0)

Videos(0)

Macy's Pop-up Limited Store pop-up on-site photo

Results

Objectives

品牌传播

Details

Planning

Area planning：

体验区、打卡区

互动玩法：

产品体验

设计

主要用色：

营销

目标人群：

20岁~29岁、30岁~39岁、40岁~49岁

传播节点：

节假日

媒体推广：

微信、微博

Details

活动Details

In 2017, Macy's tradition of hosting the New York Manhattan Thanksgiving Parade entered its 93rd year: 17 famous cartoon balloons, 28 Macy's character balloons, 26 parade floats, 1,100 cheer dancers and 18 performance teams join the carnival! This parade from across the ocean was packed by Macy's into a pop-up limited store and airlifted to Shanghai. Fitting magic mirrors, supermodel Chen Bige matching claw machines, interactive photo walls adding drama for you, wonderful balloon DIY classes, plus AR interactive experience bringing you carnival parade with 170 balloon cast—such a real American Thanksgiving is only vividly presented for you at the Shanghai pop-up limited store!

合作

长宁来福士

Venues

图片来自网络/资源方，如需认领Contact

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