“Yu” Celebrate Qixi With You

Self-Heating Hotpot brand opened the "Yu' Celebrate Qixi With You" theme event, linking ten cities—Beijing, Shanghai, Hangzhou, Guangzhou, Chengdu, Shenyang, Zhengzhou, Changsha, Xi'an, Chongqing—#Confess Yu Shuxin#, from offline to online letting "love" keep speaking, spreading, and warming. During the event, Hi friends personally visited Self-Heating Hotpot offline · pop-ups for photo check-ins and posted Weibo confession posts with topic #Confess Yu Shuxin# for chances to win Xinxinzi little puppy r-fish stickers, Yu Shuxin TVC matching work badges, dog-ear hair clips, and custom fish confession pots and other fine merch, plus chances for confessions on the wall with offline mega exposure so the world sees your romantic confession. The magenta Self-Heating Hotpot offline pop-up space is full of romantic aura, fully baking Qixi atmosphere. During the event, the joyful Self-Heating Hotpot pop-up became a Qixi limited "viral landmark"; eye-catching store setup plus creative interactive play drew waves of passersby to peek. On the giant confession wall beside, declarations to Yu Shuxin filled it—"Xin has psychic touch, pomegranate charges forward with you", "Little pomegranate reporting" and other salty-sweet text styles sparked laughter from Hi friends and little pomegranates; pun-loving Hi friends wrote "Future promising, walk a lifetime 'Yu' with you", ""Yu with you, extra sweet with you”, ""Yu' you are the best match′ and other sweet confessions, expressing love for idol Yu Shuxin while hiding sweet confessions to the TA beside them.