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WM Motor Pure Electric Summer Qixi Special

Confession balloons become giant sweets sending blessings; a heart-pulse charging installation glows for love; a sequin graffiti wall for hand-drawn sweet declarations; take Qixi gifts home from the site.

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快闪店

Pop-up type

威马

Brands

2020-08-22 (1 days)

Dates

汽车出行

Industry

中国 | Changsha

Location

步行街

Venue type

大型≤200m²

Venue size

轻奢效果8000元/m²

Build-out

Event photos

All(10)

Detail photos(9)

Promotional materials(1)

Videos(0)

WM Motor Pure Electric Summer Qixi Special pop-up on-site photo

Results

Objectives

品牌传播

Details

Planning

Area planning：

体验区、打卡区

互动玩法：

产品体验

设计

主要用色：

主要元素：

七夕

营销

目标人群：

20岁~29岁、30岁~39岁、男、女

传播节点：

节假日

媒体推广：

微信、微博

Details

活动Details

Little Wei arranged a romantic date for Changsha classmates; the WM EX5-Z also fills to full charge in a sweet atmosphere—dog food from on-site CPs fills the huge trunk. A sincere no-tricks Qixi special balloon can hold wishes and carry confessions; on site a giant sweet sends blessings, romantic enough for an Up house-fly next second. The WM Heartbeat Incoming interactive installation has 520% popularity—hold hands as two to light a love halo with the WM car. Key not only that Little Wei can reverse-charge, but visible heartbeats.

合作

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