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Heytea Christmas Season - Heytea x M&M's Christmas
Inside a giant crystal ball hide this year's Heytea Christmas gifts, plus limited M&M's characters popping up to play through Christmas with you.
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快闪店
Pop-up type
喜茶,M&M
Brands
2019-12-19 (6 days)
Dates
快消品,食品餐饮
Industry
中国 | Shenzhen
Location
商业广场
Venue type
大型≤200m²
Venue size
轻奢效果8000元/m²
Build-out
Event photos
All(10)
Detail photos(7)
Promotional materials(3)
Videos(0)
Results
Objectives
新品上线
Details
Planning
Area planning：
体验区、打卡区
互动玩法：
产品体验
设计
主要用色：
主要元素：
圣诞
营销
目标人群：
≤19岁、20岁~29岁、30岁~39岁
传播节点：
节假日
媒体推广：
微信、微博
Details
活动Details
This Christmas Heytea x M&M's will hold a Christmas theme pop-up at Shenzhen Uniwalk, inspired by a crystal ball to create a Christmas fairy-tale kingdom. Enter this giant mysterious crystal ball and it's as if you've arrived at Santa's home—oil lamps, reindeer, a giant Heytea cup and a Christmas tree hung with gifts. Or like walking into a Nordic town where a carnival is on.
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SHANGHAI APU APU CULTURAL CREATIVE CO., LTD ALL RIGHTS RESERVED.
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