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M&G Back-to-School Genki Station
M&G Stationery joins Nayuki for the “M&G Back-to-School Genki Station” offline pop-up experience.
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快闪店
Pop-up type
奈雪的茶,晨光文具
Brands
2020-08-21 (2 days)
Dates
生活方式,酒水饮料
Industry
中国 | Shanghai
Location
商业广场
Venue type
大型≤200m²
Venue size
轻奢效果8000元/m²
Build-out
Event photos
All(10)
Detail photos(10)
Promotional materials(0)
Videos(0)
Results
Objectives
新品上线
Details
Planning
Area planning：
体验区、打卡区
互动玩法：
产品体验、手作互动
设计
主要用色：
营销
目标人群：
≤19岁、20岁~29岁、30岁~39岁
传播节点：
新品上线
媒体推广：
微信、微博
Details
活动Details
M&G Stationery creates M&G Back-to-School Genki Station, joining NetEase Cloud Music to invite M&G Genki ambassador Duan Aojuan to refill genki inspiration for the new term. With genki fun on-site interaction, feel the colorful vitality after stationery and tea worlds collide; instantly PICK back-to-school genki fruit power; get matching genki stationery at Ninewood Zakka. On the night of the 22nd, M&G lit the “Genki Back-to-School Launch Lamp” on Shanghai Global Harbor Twin Towers for students, shining over the city—genki fully charged.
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SHANGHAI APU APU CULTURAL CREATIVE CO., LTD ALL RIGHTS RESERVED.
沪ICP备2026007031号-1
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