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Wutiao Renshi Multi-Store
Wutiao Renshi Multi-Store physical pop-up opens on Shenzhen streets—at Nantou Ancient Town!
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快闪店
Pop-up type
五条人
Brands
2020-11-27 (37 days)
Dates
生活方式
Industry
中国 | Shenzhen
Location
商业广场
Venue type
大型≤200m²
Venue size
轻奢效果8000元/m²
Build-out
Event photos
All(18)
Detail photos(12)
Promotional materials(6)
Videos(0)
Results
Objectives
品牌传播
Details
Planning
Area planning：
打卡区、零售区
获客销售：
明星
促销方式：
限量版
设计
主要用色：
营销
艺人/网红：
五条人
传播节点：
节假日
媒体推广：
微信、微博
Details
活动Details
“Rather be earthy to the core than vulgarly unbearable”—Wutiao Ren opened a store! The physical pop-up opened on Shenzhen streets—at Nantou Ancient Town! It is also part of 2020 @Shenzhen Bay Fringe Festival Fringe Town; “art for everyone, stages everywhere” has been the Fringe Festival's decade belief, coinciding with @WutiaoRen ideals.
Wutiao Ren merch is more than merch—it often embodies the band's aesthetic idea. This Shenzhen physical store also sells Story Session black and green vinyl. Plus a small Wutiao Ren visual original-works show—Renke hand-drawn single cover originals, Story Session album cover originals…
Besides selling all kinds of Wutiao Ren merch (green vinyl (limited 20, sold out day one), black vinyl, CDs, posters, badges, T-shirts, canvas bags), it is also a small visual original-works show—Renke's original manuscript for the Drunk Dog single cover, Huzi's original poster manuscripts, and displays of out-of-print albums County Chronicles and Some Scenery.
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