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Spring Chapter “Witty Garden” Limited Store

Prada Outdoor Spring Chapter “Witty Garden” special presentation has landed on Shanghai Wukang Road; we look forward to your visit.
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快闪店
Pop-up type
PRADA
Brands
2021-05-20  (17 days)
Dates
快消品
Industry
中国 | Shanghai
Location
步行街
Venue type
大型≤200m²
Venue size
轻奢效果8000元/m²
Build-out
Event photos
All(8)
Detail photos(8)
Promotional materials(0)
Videos(0)
Results
Objectives
品牌传播
Details
Planning
Area planning:
体验区、打卡区
互动玩法:
产品体验
设计
主要用色:
营销
目标人群:
20岁~29岁、30岁~39岁
媒体推广:
微信、微博
Details
活动Details

For this limited pop-up, Prada rebuilt and laid out its existing store space—not only swapping a very eye-catching green outer wall at the door, but adding triangle-mark light signs and colorful wall décor throughout, even stools and tissues printed with the triangle logo, very refined. Prada also moved a secret garden into the store; once you step in you're drawn by quiet fresh spring air; a green garden holds leisure tents and canvas lounge chairs.

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