Yuyuan Beautiful Palace Encounter

Yuyuan Old Street full of Chinese street charm is a bit “different” this year: arched lanterns overhead fuse with L'Oréal Paris. Passing through, immerse in the wondrous encounter of Chinese and Western architecture—L'Oréal's Yuyuan fantasy journey formally opens!

Chinese arches at both ends of Nine-Bend Bridge already wear “red outfits,” and L'Oréal specially “appears” here with sincere New Year greetings~ Lake lantern landscapes complement brightly lit antique buildings; colorful dazzling beauty holds the eye! Especially carp leaping the dragon gate by Mid-Lake Pavilion pairs with L'Oréal lantern forms on the lake. Auspicious air hits—pull out the phone and shoot! Among lake reflections L'Oréal again sends New Year blessings via pillar projection. Walls by the bridge even “hide mysteries,” suddenly showing L'Oréal projections bringing French style onto Chinese garden architecture—romance full marks!

Mid-Lake Pavilion Teahouse—Shanghai's first teahouse with 160+ years—from January 11–12 became a L'Oréal New Year pop-up specially open to VIP users. Super photogenic scenes and rich classic products  make every refined girl want to scream. On spoiling fans, only L'Oréal!

Besides visual feasts, L'Oréal specially brought New Year sample machines for free gifts! January 10–February 11 outside Pear Syrup Dew shop, February 12–29 at Huabao Building Fangbang Middle Road entrance~ On site in three steps take exclusive little gifts including a thoughtful card and three L'Oréal “Beauty Secret Recipe” classic products.