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IP crossover
Yuyuan Qixi Valentine's Temple Fair
Yuyuan joins LINE FRIENDS and Baihe Jiayuan to customize a special immersive China-style garden route for Qixi, creating your surprise encounter!
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IP主题展
Pop-up type
LINE FRIENDS
Brands
2020-08-01 (30 days)
Dates
生活方式
Industry
中国 | Shanghai
Location
步行街
Venue type
大型≤200m²
Venue size
轻奢效果8000元/m²
Build-out
Event photos
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Detail photos(12)
Promotional materials(4)
Videos(0)
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品牌传播
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打卡区
互动玩法：
网红打卡
促销方式：
联名版
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主要用色：
营销
传播节点：
节假日
媒体推广：
微信、微博
Details
活动Details
International creative studio LINE FRIENDS reached cooperation with Shanghai China-chic cultural commercial landmark Yuyuan Mall, presenting a LINE FRIENDS Yuyuan Qixi Valentine's Temple Fair themed on flagship IP BROWN & FRIENDS at Shanghai Yuyuan August 1–31. Prepared carefully for half a year, fusing popular IP creative culture with long-inherited Chinese traditional culture.
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SHANGHAI APU APU CULTURAL CREATIVE CO., LTD ALL RIGHTS RESERVED.
沪ICP备2026007031号-1
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