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ASICS Tiger
To promote the newly launched black and white GEL-MAI running shoes, the brand worked with MY LAB to combine ice cream with the shoe shape. Official Weibo followers received a limited free supply of GEL-MAI-shaped ice cream, plus canned black and white ice cream in mint, mojito, brown sugar, salted caramel, even medicated-oil and other flavors for a blind tasting.
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Pop-up type
亚瑟士
Brands
2018-08-04 (1 days)
Dates
潮流运动
Industry
中国 | Shanghai
Location
步行街
Venue type
150~300m²
Venue size
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The central display table was remodeled into an ice-cream making station with various raw materials disguised as chemical reagents; combining black, white and gray, turning the whole store into a lab.
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