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Dior 2021 Pre-Spring Launch & Christmas Cocktail

On December 3, 2020, Dior held the 2021 Pre-Spring ready-to-wear and accessories launch and Christmas lighting appreciation cocktail in the atrium of Shanghai IFC.
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快闪店
Pop-up type
迪奥
Brands
一线奢品
Industry
中国 | Shanghai
Location
商业广场
Venue type
大型≤200m²
Venue size
轻奢效果8000元/m²
Build-out
Event photos
All(9)
Detail photos(9)
Promotional materials(0)
Videos(0)
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品牌传播
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Planning
Area planning:
打卡区、艺术装置
互动玩法:
网红打卡
设计
主要用色:
营销
目标人群:
中高端
媒体推广:
微信、微博
Details
活动Details

On December 3, 2020, Dior held the 2021 Pre-Spring ready-to-wear and accessories launch and Christmas lighting appreciation cocktail in the atrium of Shanghai IFC. The lighting installation that shone at the #Dior 2021 Pre-Spring Ready-to-Wear Show# becomes this limited boutique's brilliant outer wall, lighting warm winter moments. Butterflies dance among lush branches of a golden Christmas tree; exquisite light architecture creates kaleidoscope-like brilliance, turning into glowing DIOR IN LIGHTS.

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