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Chevrolet Menlo Cosmic Pop-up Experience Store

Escape the office! Go unwind at the Chevrolet Menlo Cosmic pop-up experience store and solve your unhappiness.
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体验营销
Pop-up type
雪佛兰
Brands
2021-07-01  (91 days)
Dates
汽车出行
Industry
中国 | Shanghai
Location
商业广场
Venue type
大型≤200m²
Venue size
轻奢效果8000元/m²
Build-out
Event photos
All(9)
Detail photos(9)
Promotional materials(0)
Videos(0)
Results
Objectives
品牌传播
Details
Planning
Area planning:
体验区
互动玩法:
产品体验
获客销售:
礼品派发
促销方式:
限量版
设计
主要用色:
营销
目标人群:
20岁~29岁、30岁~39岁
媒体推广:
微信、微博
Details
活动Details

July–September, Shanghai Linkong SOHO Chevrolet Menlo Cosmic pop-up experience store says No to oppression! Menlo escapes with you anytime and rescues unhappiness! Like optimistic Truman in The Truman Show, even in chaos he still greets “Good morning, good afternoon, good night!” From today, Menlo with you makes happiness and loves yourself a bit more every day! Good morning: have a coffee!  

Check in at Shanghai Linkong SOHO Menlo pop-up in the morning to claim a mini cuppa tea set—start the day fully vital~ Good afternoon: book a test drive in seconds, unwind anytime!  Tired in the office? Come book a test drive—Menlo takes you out to clear worries! Good night: late-night cafeteria warm greetings  After a full workday, a coffee warms you~ Enjoy play: livestream shows and theme parties—weekends not alone  Every week irregular talk shows, BOSS shows, theme parties—amid play you'll exclaim “learned something!”

Chevrolet Menlo x Disney collab—Menlo Mickey Magic Edition dream link. Adds cute without adding price! Nationally limited 188 units, priced RMB 159,900–179,900. Soft cute Disney stickers surround the body; Mickey luminous Milky Way panoramic roof and Mickey self-luminous hub caps make unique visuals.

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