Beibinayang 85th Anniversary National Pop-up

Old Beijingers' summer memory—Beibinayang opened a pop-up! On July 17, Beibinayang 85th anniversary national pop-up first stop opened at Longfor Beijing Fangshan Paradise Walk.

As a national time-honored brand, Beibinayang soda dates back to the 1930s. Those years, stacks of plastic soda crates printed “Beibinayang” at small shops accompanied generations' growth; to this day Beibinayang still carries many people's beautiful memories of childhood and summer. This summer Fangshan Paradise Walk joined Beibinayang in southwest Beijing to create an immersive interactive exhibition integrating photo check-ins, interactive games, and cultural-creative merch. When classic memories collide with new China-chic, a vital midsummer journey presents wonderfully.

The theme pop-up sits in Longfor Beijing Fangshan Paradise Walk C atrium; Beibinayang classic blue-orange contrast is strong and full of vitality. Customers will meet era-memory 28-inch bikes, childhood yo-yos, Beibinayang soda crates, old TVs, and arc lightboxes—instantly pulled back to years running in hutongs. Multiple variously shaped adorable Beibinayang Ice Bears also await photo check-ins.

At this first stop of the 85th anniversary national pop-up, nearly a hundred Beibinayang creative merch pieces also debut: adorable Ice Bear pillows, full-vitality orange bucket hats, creative mugs, plates, figure T-shirts, mouse pads…… fully cute theme derivatives solidly satisfy contemporary youth paying for looks.

On the Beibinayang “Beiping Ice Factory” theme pop-up first-stop stage, summer-limited “Orange Qi Theater” will also vitality-perform for 5 consecutive weeks: youth talk shows, crosstalk—new meme punchlines none missed! Ten-thousand-person Orange Qi hotpot sessions, live tasting, continuous summer boiling! Plus baby crawl races, kids' report performances…… many popular activities fill summer vitality!