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ARMANI BOX

In midsummer August, One Avenue stirs a heat wave as if soaked in a red ocean—the once-a-year confident, flamboyant 「ARMANI BOX」 global tour pop-up sweeping heat and sunshine has arrived!
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快闪店
Pop-up type
阿玛尼
Brands
2021-08-01  (68 days)
Dates
一线奢品
Industry
中国 | Shenzhen
Location
商业广场
Venue type
大型≤200m²
Venue size
轻奢效果8000元/m²
Build-out
Event photos
All(12)
Detail photos(12)
Promotional materials(0)
Videos(0)
Results
Objectives
品牌传播
Details
Planning
Area planning:
打卡区、零售区
互动玩法:
产品体验、网红打卡、体验装派发
获客销售:
礼品派发
促销方式:
限量版
设计
主要用色:
营销
目标人群:
女
媒体推广:
微信、微博
Details
活动Details

The once-a-year 「ARMANI BOX」 global tour pop-up has arrived. Paris, London, Beijing, Shanghai, Changsha…… wherever it goes, crowds surge. This year it finally lands in Shenzhen; from August 1, a 2-month limited beauty pop-up opens. Hollywood film theme style: this stop continues the film-theme appointment—red carpet, audition zone, makeup room…… film elements fill the whole space with Hollywood starry radiance. Freeze the hot moment with light and shadow, bringing a beauty feast.


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