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Revival Avenue No.100

Come to Beijing Sanlitun Revival Avenue No.100 for the Years Like a Song concert jointly planned by People's Daily New Media and TME_official—sing the emotion in your heart and love for the motherland!
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快闪店
Pop-up type
人民日报
Brands
2021-06-22  (9 days)
Dates
互联网
Industry
中国 | Beijing
Location
商业广场
Venue type
大型≤200m²
Venue size
轻奢效果8000元/m²
Build-out
Event photos
All(9)
Detail photos(8)
Promotional materials(1)
Videos(0)
Results
Objectives
其他
Details
Planning
Area planning:
体验区、打卡区
互动玩法:
产品体验
设计
主要用色:
营销
目标人群:
≤19岁、20岁~29岁、30岁~39岁、40岁~49岁
传播节点:
节假日
媒体推广:
微信、微博
Details
活动Details

“Revival Avenue No.100” creative experience pavilion lands in Beijing Sanlitun, materializing a century of memory and carefully building 10 major scenes so every visitor interacts with historical memory; the event was loved by many users. From now, an online VR pavilion takes over from the offline creative experience pavilion, restoring the 10 themed exhibitions in real scenes so audiences can continue viewing online. “Revival Avenue No.100” shows the CPC's original aspiration and mission of always putting “the people at the center,” revisiting history and saluting the era. Along this revival avenue, scenes such as “Time Corridor,” “Original Aspiration Memorial,” “Eventful Years,” “Struggle Factory One,” “Prosperous People Street,” “Dream-Chasing New Era,” and “Dreaming of Space” restore major events across a century through old objects, letting audiences feel era change through light and shadow so more Chinese people empathetically share a century of glory.

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