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“ARCFOX Action” Immersive Driving Experience Camp

Beijing first stop July 10—join ARCFOX Action, with live NPCs and immersive plot performance that overturns your idea of driving.
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体验营销
Pop-up type
极狐
Brands
2021-07-10  (1 days)
Dates
汽车出行
Industry
中国 | Beijing
Location
步行街
Venue type
大型≤200m²
Venue size
轻奢效果8000元/m²
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Event photos
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Detail photos(12)
Promotional materials(27)
Videos(0)
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Planning
Area planning:
体验区
互动玩法:
产品体验、互动回答
获客销售:
礼品派发、游戏
促销方式:
积分
设计
主要用色:
营销
媒体推广:
微信、微博
Details
活动Details

"ARCFOX Action—ARCFOX Immersive Driving Experience Camp" formally launched at Beijing Chaoyang Park. This marks the curtain opening of ARCFOX's comprehensive carnival-style super test-drive experience recruiting users nationwide, integrating plot, missions, art, and food. Unlike ordinary driving experiences, "ARCFOX Action" has distinct "plot-driven, cinematic, mission-based" traits, with projects like "Peak Duel, Storm the Enemy Camp, Cross the Minefield, Tiger Den Rendezvous, Over Mountains and Waters," closer to a variety show. Fun interactive experiences and thrilling driving games let participants become story protagonists and, with full-site NPC help, complete a series of challenging "extreme speed rushes," feeling Alpha T and Alpha S hardcore performance in multiple dimensions. Immersive camps roll out in sync across 7 cities nationwide for three months; five segments inside let everyone fully immerse in the product; winners are decided by game points, and national seven-stop champions get one-year use of an Alpha T.

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