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MANNER x THE BEAST Collab
“Panda Latte” limited launch at Shanghai West Bund Manner Xuhui Riverside store!
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快闪店
Pop-up type
MANNER COFFEE,野兽派
Brands
2021-07-08 (10 days)
Dates
生活方式,食品餐饮
Industry
中国 | Shanghai
Location
步行街
Venue type
大型≤200m²
Venue size
轻奢效果8000元/m²
Build-out
Event photos
All(14)
Detail photos(10)
Promotional materials(4)
Videos(0)
Results
Objectives
品牌传播
Details
Planning
Area planning：
打卡区、零售区
互动玩法：
网红打卡
获客销售：
礼品派发
促销方式：
限量版、联名版
设计
主要用色：
营销
目标人群：
20岁~29岁、30岁~39岁、40岁~49岁、中高端
媒体推广：
微信、微博
Details
活动Details
“Panda Latte” limited launch at Shanghai West Bund Manner Xuhui Riverside store! Scent is a delicate deep memory clue leading you to sense the world from another dimension; cute round pandas let a panda drink coffee with you. Coffee brand MANNER joins THE BEAST to launch sunny 「Panda Latte」 nationwide. This latte draws R&D inspiration from THE BEAST Panda Pupu fragrance series Q scent, extending scent memory from smell to taste. Consistent with the fragrance, 「Panda Latte」 flavor also divides into front, mid, and finish—from complex fruit to elderflower and currant-leaf natural plant notes, then transforming into honey, vanilla, and wood. Besides taste, drink color also shifts with stirring from deep sky blue to fresh bamboo. The pet-friendly Manner Xuhui Riverside store will also become a MANNER × THE BEAST theme store for check-in experiences.
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