Johnnie Walker Blue Label X Chen Man “Depth of Blue” Photo Pop-up

Inspired by Chen Man's photography created for Johnnie Walker Blue Label, clever thought fuses light-shadow art and distinctive whisky aroma to craft an elusive “Depth of Blue.” Compared with other photo exhibitions there is more mystery and atmosphere here; UV flashlights at the entrance help seek secrets hidden under lights, and you may unintentionally open the door to the next space.

Zones include Chen Man's “Blue is going all out,” “Blue is childlike wonder in depth,” “Blue is undercurrents surging,” “Blue is coexistence,” “Blue is gestation and melting,” and a retro phone-booth zone. Besides presenting “Explore the Depth of Blue” works in rich multimedia art forms, Chen Man also joined Johnnie Walker Blue Label to collect thousands of works from whisky and photography lovers, recreating the “blue” in their eyes as the exhibition's final piece.

Johnnie Walker Blue Label set a whisky tasting zone; at the opening, Diageo brand ambassador Duan Jiani and curator Chen Man, while feeling visual impact, used taste buds to experience Blue Label's hidden flavors and shared tasting notes.