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Band-Aid 100th Anniversary Street Play Pavilion

For Band-Aid®'s 100th anniversary, the “Century Band-Aid® Street Play Pavilion” grandly landed at Shanghai Changning Raffles City, creating Shanghai's newest viral check-in spot as a trendy interactive exhibition.
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IP主题展、体验营销
Pop-up type
强生 邦迪
Brands
2020-08-21  (5 days)
Dates
快消品
Industry
中国 | Shanghai
Location
商业广场
Venue type
超大型300m²以上
Venue size
Event photos
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Detail photos(9)
Promotional materials(0)
Videos(0)
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产品销售
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零售区
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活动Details

The street-play pavilion has three “street” zones: Street-Level History Zone, Street Art Space and Street-Energy Interactive Zone. Releasing a century brand's “street”-level new vitality. As a Johnson & Johnson Consumer brand, Band-Aid® upholds “Century Band-Aid®, Guarding as One,” always leading market development with innovation and caring for Chinese consumers.


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