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adidas Just by Creativity
The offline experience is designed around “Just by Creativity,” continuing adidas's brand idea of interpreting “sport creativity” through a women's lens, aiming to inspire more women to break self-limiting rules and spark creativity while exploring their creative potential in sport.
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阿迪达斯
Brands
2018-03-14 (18 days)
Dates
潮流运动
Industry
中国 | TBC
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广场
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超大型300m²以上
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Five experience zones are also full of creativity—Shine Your Looks, One Punch Sets Tone, Full Sniper, Forge Beauty, Energy Recharge—winning many women's favor on site with tech creativity. In “Forge Beauty,” adidas showed globally popular holographic training—HOLOFIT—bringing immersive multimedia entertainment training; in “One Punch Sets Tone,” traditional sport combined with tech power shows more. Each participant can choose favorite tracks, letting music fuse into boxing. “Full Sniper” continues the creative experiences.
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