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PRADA “AQUA” Pop-up

This water-surrounded pop-up specially showcased selected pieces from the Pre-Fall 2020 collection, previewing new looks of Prada “Re-Edition” black and beige nylon bags.
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快闪店、体验营销
Pop-up type
普拉达
Brands
2020-07-01  (6 days)
Dates
一线奢品
Industry
日本
Location
商业广场
Venue type
超大型300m²以上
Venue size
Event photos
All(8)
Detail photos(8)
Promotional materials(0)
Videos(0)
Results
Objectives
产品销售
Details
Planning
Area planning:
零售区
互动玩法:
产品体验
设计
主要用色:
Details
活动Details

LED video walls occupy 80 sqm of interior space and 11 dedicated windows, displaying images of ocean waves, seabeds and Earth's most majestic waterfalls.


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