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Nike “Supernatural” Pop-up

Nike's brand image is deeply rooted—from the swoosh to “Just do it,” shown simply, clearly, and approachably. Recently a Nike Pop Up opened in Beijing showcasing 2013 spring/summer women's apparel and footwear under a “supernatural” theme; designers Maggie Peng and Albert Tien expressed weightlessness and an ethereal atmosphere.
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快闪店
Pop-up type
耐克
Brands
2013-01-01  (2 days)
Dates
潮流运动
Industry
中国 | Beijing
Location
秀场展馆
Venue type
超大型300m²以上
Venue size
Event photos
All(10)
Detail photos(10)
Promotional materials(0)
Videos(0)
Results
Objectives
产品销售
Details
Planning
Area planning:
零售区
互动玩法:
产品体验
设计
主要用色:
Details
活动Details


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