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Chloé We Love Drew

As the final stop of the Drew bag year, Isetan staged “Which Chloé Girl Are You?”
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快闪店
Pop-up type
蔻依
Brands
2015-09-16  (6 days)
Dates
服装鞋包
Industry
日本
Location
商业广场
Venue type
超大型300m²以上
Venue size
Event photos
All(8)
Detail photos(8)
Promotional materials(0)
Videos(0)
Results
Objectives
产品销售
Details
Planning
Area planning:
零售区
互动玩法:
产品体验
设计
主要用色:
Details
活动Details

For the pop-up, the whole space crafts visual form as a giant Drew Bag; inside an interactive experience lets guests appreciate Drew Bag stories and the digital story of “Which Chloé Girl Are You?” Interactive listening desks on large touchscreens; trigger letters on screen and audiences appreciate matching shorts personally introducing Chloé Alphabet charms.


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