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Millionaire Cambridge Heartmelt Motel Pop-up

For Spring 2019, TUX Creative partnered with Millionaire Cambridge to create an immersive exhibition inspired by California's psychedelic 1960s, with a sweet, playful style.
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快闪店、体验营销
Pop-up type
heartmelt motel
Brands
2019-05-29  (31 days)
Dates
IP跨界
Industry
加拿大
Location
商业广场
Venue type
超大型300m²以上
Venue size
Event photos
All(8)
Detail photos(8)
Promotional materials(0)
Videos(0)
Results
Objectives
产品销售
Details
Planning
Area planning:
零售区
互动玩法:
产品体验
设计
主要用色:
Details
活动Details

Modeled on a vintage motel, the installation features five immersive rooms including a hotel pool full of rainbow balls and turquoise palm trees overlooking the event. Room design is full of color and hypnotic visuals—creating amazing moments for kids and nostalgia for adults; participants on site also get stickers to join whole-wall creation. The exhibition spanned eight Canadian cities and was tagged over 6,000 times on Instagram.


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