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Yishion “China Quality Made” Pop-up

“Made in China”—big-brand quality at factory prices.
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快闪店
Pop-up type
依文
Brands
2019-09-19  (8 days)
Dates
服装鞋包
Industry
中国 | 徐州市
Location
商业广场
Venue type
150~300m²
Venue size
Event photos
All(7)
Detail photos(7)
Promotional materials(0)
Videos(0)
Results
Objectives
产品销售
Details
Planning
Area planning:
零售区
互动玩法:
产品体验
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主要用色:
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活动Details

Gathering Made-Smart crafts an M2C online shopping platform for Yishion Group, removing brand premium for consumers while supporting excellent Chinese local OEM factories. Many familiar big brands have factories in China with fine craft and quality fabrics, yet trapped by endless creative market iteration facing harsh screening and worrying survival; some factories carry three generations' memories. Starting from “Made in China,” using design methods to restore factory scene feel, crafting quality of “browsing store like viewing exhibition,” fusing conveyor belts, spools, tailor scissors common in textile factories into the space.


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