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BVLGARI

Bulgari promoted its fragrance OMNIA PINK SAPPHIRE. The overall design echoed the bottle. On-site lucky draws gave away limited editions. The event included model interaction, hand-drawn tributes, livestreaming and sample gifts.
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快闪店、体验营销
Pop-up type
宝格丽
Brands
2019-01-01  (6 days)
Dates
一线奢品
Industry
中国 | Shanghai
Location
商业广场
Venue type
超大型300m²以上
Venue size
Event photos
All(7)
Detail photos(7)
Promotional materials(0)
Videos(0)
Results
Objectives
产品销售
Details
Planning
Area planning:
零售区
互动玩法:
产品体验
设计
主要用色:
Details
活动Details

BVLGARI promotes fragrance OMNIA PINK SAPPHIRE; overall design like the product bottle; on-site raffles gift limited products; activities include model interaction, hand-drawn tributes, livestreams, sample gifts.


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