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NIKE+
Through disruptive storytelling and functional use, it gives Nike Free even more space.
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快闪店
Pop-up type
耐克
Brands
2016-05-05 (10 days)
Dates
潮流运动
Industry
中国 | Chengdu
Location
商业广场
Venue type
超大型300m²以上
Venue size
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Detail photos(9)
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Nike offered real NTC/NRC live events at the running store; in a 400 sqm area around traditional-style store architecture, a dome was designed with structural frame covered in transparent film and neon. It is for outdoor rain protection while also attracting outside eyes. Inside the dome the area divides into two stages—training and running. Flyknit installed on the ceiling showcases product innovation.
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