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Vanke “Vanke Just Dropped”

Shanghai Vanke joined seven Chinese brands including Li-Ning, Bright Dairy, and Warrior to present the “Vanke Just Dropped” urban new-experience China-chic exhibition, with eight zones such as the Ten-Thousand Sweets Café and the Hui Tian Zhi Li sneaker studio, engaging visitors through art installations and crossover merchandise.
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体验营销
Pop-up type
万科
Brands
2019-08-24  (6 days)
Dates
IP跨界
Industry
中国 | Shanghai
Location
广场
Venue type
超大型300m²以上
Venue size
Event photos
All(9)
Detail photos(9)
Promotional materials(0)
Videos(0)
Results
Objectives
产品销售
Details
Planning
Area planning:
零售区
互动玩法:
产品体验
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主要用色:
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活动Details

The White Rabbit zone's unexpected giant coffee cup overflows with White Rabbit milk candy. Just photo and post Moments here to claim a “Giant White Rabbit.” Beside a shoe tornado composed of countless street sneakers is a huge L-shaped graffiti DIY table. You can personally create graffiti for favorite Warrior street sneakers and take the shoes home as mementos afterward. Next to Warrior zone is the comprehensive zone; the ingenuity is those 7 huge graffiti blackboards.


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