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Featured
Rexona “No-Sweat Space”
Rexona created a “No-Sweat Space” and opened six extra-sensory interactive experiences. At the entrance of the “No-Sweat Space,” a Rexona logo art installation combined with street graffiti attracted passersby to stop.
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Pop-up type
舒耐
Brands
2018-05-26 (366 days)
Dates
快消品
Industry
中国 | Guangzhou
Location
商业广场
Venue type
超大型300m²以上
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Detail photos(8)
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Entering “Not Tide Space,” you must accept scanning by Not “Tide” inspectors; those with qualified humidity indexes may enter; unqualified need Not “Tide” inspectors to spray Rexona de-humidity. Before the giant “Tide Talk Wall,” all kinds of “Not Tide” attitude posters gather—e.g. “The farthest distance in the world is me holding your hand yet sweat between,” “You only see my salary, not the sweat I paid”—these cutting copy lines hit consumers' awkward sweaty moments. In the Not “Tide” product zone, Rexona...
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SHANGHAI APU APU CULTURAL CREATIVE CO., LTD ALL RIGHTS RESERVED.
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