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Roca Barcelona start here
A blue Roca bus appeared at Raffles City Changning in Shanghai, dotted with mosaics of Barcelona's colorful city, incorporating Roca bathroom products and offering a strong sense of passion. The site attracted countless people to take photos and check in, and to try the products. The bus's first floor displayed miniature Barcelona classic architecture, works of Don Quixote, and football elements; the second floor placed the Beyond bathroom new products into Gaudí's famous Park Güell. Off-site activities were also wonderful: turn the on-site embossing installation to make exquisite commemorative coins, feel Spain's football passion in a virtual Camp Nou, scan a QR code to take a private bathroom-type test and get a postcard for free; passionate Flamenco drew countless spectators to stop.
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快闪店
Pop-up type
乐家
Brands
2019-04-12 (2 days)
Dates
IP跨界
Industry
中国 | Shanghai
Location
商业广场
Venue type
大型≤200m²
Venue size
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Detail photos(8)
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SHANGHAI APU APU CULTURAL CREATIVE CO., LTD ALL RIGHTS RESERVED.
沪ICP备2026007031号-1
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