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Vogue X Bulgari “Gem · Dream” Exhibition
Placing jewelry and fashion against the backdrop of their times and telling the relationship between the two and changing trends is the intent of the “GEM · DREAM · STYLE” exhibition by Vogue and Bulgari. Colorful gemstones shining with brilliant luster are the hallmark of Bulgari jewelry—a blend of reality and illusion. Jewelry, mirrors, and giant LED diamond facets, through research into optics and optical illusion, attempt to break the boundary between reality and illusion. Audiences can enter this blended experience of virtual and real in the space and become part of this illusory scene.
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体验营销、其他
Pop-up type
Vogue
Brands
2019-07-30 (35 days)
Dates
服装鞋包
Industry
中国 | Beijing
Location
广场
Venue type
150~300m²
Venue size
Event photos
All(7)
Detail photos(7)
Promotional materials(0)
Videos(0)
Results
Objectives
产品销售
Details
Planning
Area planning：
零售区
互动玩法：
产品体验
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主要用色：
Details
活动Details
Placing jewelry and fashion against the backdrop of their times and telling the relationship between the two and changing trends is the intent of Vogue and Bulgari's “GEM · DREAM · STYLE” exhibition. Colorful gemstones shining with brilliant luster are the hallmark of Bulgari jewelry—a blend of reality and illusion. Jewelry, mirrors and giant LED diamond facets, through research into optics and optical illusion, attempt to break the boundary between reality and illusion. Audiences can enter this blended experience of virtual and real in the space and become part of this illusory scene.
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