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DIOR Charming Planet Glow
That night, Three on the Bund in Shanghai was lit up in sparkling colors belonging to Dior. The launch site was turned into a New York street, with crisscrossing zebra crossings and distinctive traffic lights guiding guests through pink buildings;
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Pop-up type
迪奥
Brands
2019-03-15 (7 days)
Dates
一线奢品
Industry
中国 | Shanghai
Location
广场
Venue type
超大型300m²以上
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零售区
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Following direction signs into miniature modern night Shanghai surrounded by pink light beams; multiple landmark buildings alternately loop commercials passionately performed by all-new Dior Addict Shine lipstick ambassador Cara Delevingne; with the dynamic commercial theme song, guests seem placed inside the all-new Dior Addict Shine lipstick commercial scene.
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