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Lynk & Co 05

As the national debut of the Lynk & Co 05, the “THE HALO” theme continued the design idea of “urban oppositional aesthetics,” turning the space into an “immersive aesthetics theater.” After passing through the “halo” installation at the entrance, you first see a latest Lynk & Co 05; come into the hall and explore its aesthetic world! Wheel-hub forms are projected into a powerful aesthetic spiral, set on neon-lit city streets to present its ultimate sporty stance. Wave your arm to trigger opposing, blending color halos; 16 million colors seem to merge into the cabin as you see the city's flowing light. Visit the Lynk & Co design studio to feel the entire design process; surrounding projections present a dynamically changing halo, and on the wall behind the model the Lynk & Co 05 becomes a “halo comet,” racing through the city and becoming
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快闪店、发布会、路演
Pop-up type
领克
Brands
2019-12-05  (1 days)
Dates
汽车出行
Industry
中国 | Shanghai
Location
步行街
Venue type
超大型300m²以上
Venue size
Event photos
All(6)
Detail photos(6)
Promotional materials(0)
Videos(0)
Results
Objectives
产品销售
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Planning
Area planning:
零售区
互动玩法:
产品体验
设计
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活动Details

As the national debut of Lynk & Co 05, the “THE HALO” theme continued “urban oppositional aesthetics,” turning the space into an “immersive aesthetics theater.” After the entrance “halo” installation you first see a latest Lynk & Co 05; enter the hall and explore its aesthetic world! Wheel-hub forms project into a powerful aesthetic spiral on neon-lit city streets presenting ultimate sporty stance. Wave your arm to trigger opposing blending color halos; 16 million colors seem to merge into the cabin.


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