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NIKE TECH PACK

Nike launched its new Tech Pack product series, with six distinctive fleece jackets as key pieces of the fall/winter collection. The design solution we used in the two spaces was based on the concept of a large block that had been pulled apart to create a series of red, illuminable display cases housing all the hero products.
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快闪店
Pop-up type
耐克
Brands
2013-03-14  (7 days)
Dates
潮流运动
Industry
美国
Location
广场
Venue type
超大型300m²以上
Venue size
Event photos
All(10)
Detail photos(10)
Promotional materials(0)
Videos(0)
Results
Objectives
产品销售
Details
Planning
Area planning:
零售区
互动玩法:
产品体验
设计
主要用色:
Details
活动Details

NIKE TECH PACK: six fleece jackets in two spaces as a pulled-apart red illuminated display block holding all hero products.


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