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ERDOS 1980 Home on the Grassland

A “Home on the Grassland” limited-time store jointly created by ERDOS 1980, IDEAT, and emerging design studio Mur Mur Lab.
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快闪店
Pop-up type
鄂尔多斯
Brands
2019-11-02  (12 days)
Dates
生活方式
Industry
中国 | Beijing
Location
商业广场
Venue type
超大型300m²以上
Venue size
Event photos
All(8)
Detail photos(8)
Promotional materials(0)
Videos(0)
Results
Objectives
产品销售
Details
Planning
Area planning:
零售区
互动玩法:
产品体验
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主要用色:
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活动Details

“Home on the Grassland” divides into Warm Experience Zone and Color Museum two major zones, restoring natural intention to the city. “Long in the cage, return to nature again”; art installations with arcade as main form continue Ordos 1980 artisan classics with flowing line feel and soft wood tones. “Color Museum” stars the “Time Series”; models and stands staggered high and low jointly craft soft comfortable atmosphere in arc space. A “tree” installation built of cashmere converges at center, lightly presenting the meeting of “cashmere,” “life” and “home.”


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