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Anjuke Ideal City

Through lamp after lamp of “earthly lights,” Anjuke offered people living in the city an answer about ideal dwelling. The space was divided by the home's “four major spaces,” and four huge lightbulb-shaped rooms were especially striking. Living room, dining room, study, and bedroom—users could easily find different memory points in every corner. In the “kitchen,” people read stories of lamplight on the plates and felt the air of everyday life; in front of the dining table was a menu: “1 spoon of mom's nagging,” “2 spoons of household laughter”...
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体验营销
Pop-up type
安居客
Brands
2019-12-20  (4 days)
Dates
生活方式
Industry
中国 | Shanghai
Location
商业广场
Venue type
超大型300m²以上
Venue size
Event photos
All(12)
Detail photos(12)
Promotional materials(0)
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Objectives
产品销售
Details
Planning
Area planning:
零售区
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活动Details

Anjuke Ideal City: write private recipes from memory; living-room bulb with gathering silhouettes; study projector for phone-down night reading; bedroom anti-gravity dream bed.




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