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LINCOLN X BAZAAR MEN

LINCOLN collaborated with Bazaar Men, using 1.2 million LEGO bricks over 3,200 hours to create Asia's first 1:1 LEGO car model specially for Lincoln China, perfectly outlining the MKC's exterior form and beauty. The LEGO model and the MKC were displayed together; the overlap of real tech feel and virtual playfulness brought a huge visual impact, and a famous DJ was on site, as if you were at a fashion party.
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快闪店、路演
Pop-up type
林肯
Brands
2019-08-31  (1 days)
Dates
汽车出行
Industry
中国 | Shanghai
Location
商业广场
Venue type
超大型300m²以上
Venue size
Event photos
All(6)
Detail photos(6)
Promotional materials(0)
Videos(0)
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零售区
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活动Details

LINCOLN joined Bazaar Men, using 1.2 million LEGO bricks over 3,200 hours to specially craft Asia's first 1:1 LEGO car model for Lincoln China, perfectly outlining MKC's exterior form and beauty. LEGO model displayed with MKC car—overlap of real tech feel and virtual playfulness brings huge visual impact; famous DJs arrived on site as if at a fashion party.


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