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White Rabbit NICE TO MEET

As White Rabbit's first offline crossover exhibition in Fujian, coinciding with the brand's 60th anniversary, it brought “sweet” memories in the 2019 Christmas season. White Rabbit brought the entire 1959 factory into the mall, recreating the milk-candy production scene. On site you could also check in at a highly creative candy slide, an ocean ball pool, and a milk-candy gashapon machine.
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Pop-up type
大白兔
Brands
2019-11-09  (53 days)
Dates
酒水饮料
Industry
中国 | TBC
Location
广场
Venue type
超大型300m²以上
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Detail photos(8)
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零售区
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This event divides into atrium main field and outer large installations—a sweet factory from 1959 and a happiness paradise presenting 2019. Other mall zones all set White Rabbit series décor and countdown installations; a milk-candy danmaku across the skybridge and two most-beautiful night-view lively light paintings fill the whole Christmas season with sweet flavor. Santa also personally arrived to distribute sweetness.


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